SELECTED STRATEGY WORK

Brand Strategy & Communications

Positioning platforms, messaging architecture and campaign strategy for institutions under pressure: donor scrutiny, a founder handing over, political exposure, a new foundation with no public presence. Discovery through deployment, including the films, decks and collateral that carry it.

Kennedy Center Social Impact Campaign
Lead Strategist

Kennedy Center Social Impact

Stakeholder discovery, positioning and the "We Are All the Center" platform for a division facing donor scrutiny, plus the anchor film and the fundraising deck that carried it into executive conversations.

Silkroad Ensemble Strategy
Director & Story Producer

Silkroad Ensemble

A campaign film made during the handover from Yo-Yo Ma to Rhiannon Giddens. Archival excavation off legacy hard drives, fifteen interviews with camera-skeptical musicians, and a cut used in closed board and major-donor rooms.

Art+Feminism Digital Justice Campaign
Communications Lead

Art+Feminism

The first scalable communications architecture for a decentralized network of 4,000+ organizers and 1,500+ institutional partners across six continents. Email open rates up 40%, social engagement up 22%.

Fender Play Foundation Initiative
Lead Strategist

Fender Play Foundation

A Giving Tuesday campaign built in two weeks out of footage that already existed. 55,000+ views and more than double Fender's organic social benchmark, with no production budget spent.

Refugee Assistance Alliance Strategic Assets
Lead Strategist

Refugee Assistance Alliance

An ethical storytelling framework and a full donor collateral suite for a multi-city nonprofit operating under political scrutiny in Florida, shifting the narrative from trauma to present-tense client milestones.

The Empathy Hour Brand Positioning
Story Producer

The Empathy Hour

Story producing a long-form interview series on housing economics, AI and cultural politics. Guest research, interview architecture and edit supervision across hour-plus episodes, with guests including Redfin's chief economist.