As part of Field Day’s second year, we partnered with Topo Chico to create a brand campaign that embedded their product into a youth-driven creative festival at the Kennedy Center, marking the brand’s first major presence at a legacy institution known for its caution around corporate partnerships.

I led strategy and creative development for the partnership, aligning Topo’s visual identity with Field Day’s core themes of Black artistry, joy, and play. The goal was to fully immerse the Topo Chico brand in Field Day. We designed a campaign that placed Topo bottles in artist green rooms, on grassy lawns during sack races, and in the hands of community members throughout the day. The content captured that energy, loose, real, and grounded in place. The video we produced read like a celebration, but behind it was a layered brand strategy that made the alignment feel effortless because it was intentional.

The campaign also pushed institutional boundaries. I worked closely with internal stakeholders at the Kennedy Center to greenlight a partnership that challenged norms, while still honoring the space. And on the community side, I helped bridge skepticism by soft-launching the product to artists and staff in advance, building trust, not just brand placement.

The campaign deepened Topo Chico’s relationship with the festival and expanded their brand recognition within DC’s creative community. More than a sponsorship, this was a case of narrative and cultural alignment done right: a brand integrated into an experience, not pasted on top of it.