Tactical Highlights: Digital & Content Snapshots

Grounded in strategy, this work extends into the creative direction and development of content that drives campaigns across platforms. From global initiatives to grassroots nonprofits, the focus is on translating complex narratives into clear, compelling digital touchpoints, shaping voice, visuals, and systems so campaigns resonate with the audiences they need to reach.

Art+Feminism

Global content strategy spanning email (5,000+ list), Instagram (9,000 followers), and Meta-Wiki channels. Developed multilingual digital toolkits for organizers in 36 countries, managed cross-time-zone calendars, and shaped story-driven content tied to campaigns like edit-a-thons (1,200+ events, 18,000 participants since founding). Work focused on clarity, consistency, and cultural adaptability, ensuring complex themes like climate justice and digital equity translated into accessible, platform-ready content.

Refugee Assistance Alliance

Brand messaging and digital presence restructured a nonprofit operating across multiple cities. Delivered a full suite of donor-ready materials, social templates, newsletters, postcards, and community letters, while establishing the organization’s first visual system. Social engagement rose 20% during this period, supported by content that prioritized ethical storytelling and client dignity over trauma narratives. The refresh gave staff tools to connect authentically with donors, policymakers, and local communities.