Tactical Highlights: Digital & Content Snapshots

While my work is grounded in strategy, I often lead the creative direction and development of digital content that brings campaigns to life across platforms. Below are two examples where I shaped both the message and the medium:

Art+Feminism

I lead content strategy across email, social, and web for this global feminist initiative. My work includes developing multilingual digital toolkits, managing social media calendars, and designing story-driven content that resonates with an international audience. From Instagram visuals to internal communications, I balance clarity, consistency, and global adaptability.

Refugee Assistance Alliance

Working closely with this grassroots nonprofit, I restructured their brand messaging to align with values of ethical storytelling and client dignity. I developed a full suite of digital materials, social templates, donor emails, and community letters, designed to maintain integrity while increasing reach. I also shaped the organization’s visual language for the first time, helping them connect more authentically with supporters.