Sony Music Artist Marketing Activations

Miguel – War & Leisure Album Release

To mark the release of Miguel’s album War & Leisure, I produced an exclusive activation at Howard University’s newly renovated student center. From negotiating venue logistics in a recently completed facility to designing a curated, intimate experience, my team handled every element of event production. Collaborating with Miguel’s team, I coordinated acoustic performances, personalized meet-and-greet opportunities, and crafted branded marketing collateral. The activation not only generated buzz on campus but elevated the album’s regional presence through precise, culturally resonant engagement.

Wyclef Jean – Campus Quad Activation

I brought Grammy-winning artist Wyclef Jean to Howard University’s iconic quad for a high-energy activation. Without the anchor of a new album release, I leveraged Wyclef’s artistic legacy and charismatic presence to build momentum. Managing stage setup, technical production, permits, staffing, run-of-show, and audience interactions, I transformed the outdoor space into an electrifying hub of student engagement. My production seamlessly integrated live experience, social amplification, and audience-driven content, underscoring my ability to deliver memorable artist engagements even without traditional promotional anchors.