As Director of AU’s largest student-run arts and entertainment board, I managed a $200K+ annual budget, a 15–20 person team, and full creative control of campus programming. Over two years, I produced 8 major events annually, including concerts, cultural showcases, and two signature series:

• AMFest — Scaled a one-day festival into a three-acre, multi-day event with live music, a women-in-entertainment panel series, an arts market, and branded merch that sold out. Attendance regularly topped 1,000 and secured campus-wide press.

• SubSession — Launched an MTV-Unplugged-style series blending intimate performance and conversation, spotlighting both national talent and DMV artists.

Creative & Business Impact

• Negotiated directly with major agencies (CAA, WME, UTA), booking artists such as A$AP Ferg, Metro Boomin, Hayley Kiyoko, Smino, and Alex Vaughn. Cut out third-party booking agents, saving 25% of budget and reinvesting into expanded venues and programming.

• Secured partnerships with Sony Music, Trillectro, and local vendors, leveraging events as platforms for cross-promotion and audience engagement.

• Elevated the board from event series to recognizable campus brand through a cohesive visual identity, strategic social campaigns, and a fully sold-out merch line.

• Built a pipeline of funding and alumni sponsorships that expanded the board’s financial base and established new long-term relationships.

Outcome
Redefined student programming at AU by professionalizing operations, growing attendance, and positioning the board as a cultural hub for both students and the DC community. My tenure created a model of arts programming that blended national talent with local culture — and demonstrated my ability to run a creative enterprise with real stakes in budget, scale, and brand.